Red Line

Tang Zhenmi, Chen Yiyu, Chen Yiting
project type
ENVIRONMENT
project year
2023

An airport store for a fading culture

The flagship store design of Yi embroidery draws inspiration from the four basic embroidery techniques of Yi embroidery: flat stitch, outline, back stitch, and loop stitch. It integrates the concept of "threading the needle" into space division and dynamic flow lines, using the characteristic black and red colors of the Yi ethnic group as the main color scheme. This creates a design image of "each thread conveys culture, each stitch embroiders happiness", aiming to take Yi embroidery out of the mountains and into the market. The design combines tradition with fashion, hoping to shine with new brilliance.

彝绣旗舰店设计从彝绣的平针、轮廓、回针、环回四大基本绣法中提取设计灵感,将“穿针引线“的概念融入空间划分和动态流线,并以彝族特色的黑与红作为主色调,形成“一丝一缕传文化,一针一线绣幸福”的设计意象,期望彝族刺绣走出大山、走向市场,在传统与时尚相结合的基础上绽放新光彩。

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(or BILIBILI:典酱萌萌哒)

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